Principles and Practice of Marketing - Softcover

Blythe, Jim

 
9781844801206: Principles and Practice of Marketing

Inhaltsangabe

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.

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