Principles and Practice of Marketing

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9781844801206: Principles and Practice of Marketing

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.

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About the Author:

Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.

 

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.

 

His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...

Review:

'A very well structured and thought-provoking textbook which offers contemporary insights into different aspects of marketing and its implications for society.'--Dr Sotiris T. Lalaounis (11/25/2013)

'This book is excellent for those new to marketing as it is easy to read and crammed full of interesting, up-to-date and useful information, whether you are a student or marketing practitioner.'--Julie McKeown (11/25/2013)

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Jim Blythe
Verlag: Cengage Learning Emea (2005)
ISBN 10: 1844801209 ISBN 13: 9781844801206
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Buchbeschreibung Cengage Learning Emea, 2005. Taschenbuch. Buchzustand: Gebraucht. Gebraucht - Sehr gut Ecken leicht angestoßen, ungel. Mängelexemplar, Sofortversand - The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business. 800 pp. Deutsch. Artikel-Nr. INF1000132233

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