Tourism Development Handbook: A Practical Approach to Planning and Marketing - Softcover

Godfrey, Kerry; Clarke, Jackie

 
9781844801169: Tourism Development Handbook: A Practical Approach to Planning and Marketing

Inhaltsangabe

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

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