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Ephemeral Media: Transitory Screen Culture from Television to YouTube - Softcover

 
9781844574346: Ephemeral Media: Transitory Screen Culture from Television to YouTube
Softcover
ISBN 10: 1844574342 ISBN 13: 9781844574346
Verlag: British Film Institute, 2011

Inhaltsangabe

Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

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Über die Autorin bzw. den Autor

PAUL GRAINGE is Professor of Film and Television Studies at the University of Nottingham, UK. He is the author of Brand Hollywood: Selling Entertainment in a Global Media Age (2008), Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003) and co-author of Film Histories: An Introduction and Reader (2007).

PAUL GRAINGE is Lecturer in Film Studies at the University of Nottingham. His work on memory and contemporary American media has appeared in Cultural Studies, The Journal of American Studies, American Studies , The International Journal of Cultural Studies, and The Journal of American and Comparative Cultures. He is the editor of Memory and Popular Film (2003).

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From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surrounds the output of networks and studios. Analysing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection examines screen forms that circulate 'between', 'beyond' and 'below' the TV programmes and films traditionally privileged within screen studies.

With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in television and new media, Ephemeral Media provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

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Verlag
British Film Institute
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1844574342
ISBN 13 
9781844574346
Einband
Taschenbuch
Anzahl der Seiten
248
Herausgeber
Grainge Paul
Kontakt zum Hersteller
EDITIONS GALLIMARD
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italien

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9781844574353: Ephemeral Media: Transitory Screen Culture from Television to YouTube

Vorgestellte Ausgabe

ISBN 10:  1844574350 ISBN 13:  9781844574353
Verlag: British Film Institute, 2011
Hardcover