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"Anderson's insights with The Long Tail influence Google's strategic thinking in a profound way. Read this brilliant and timely book if you want to get a look at the future of business." (Eric Schmidt, CEO Google)
"The Long Tail is a book for the Head - provocative and insightful. It belongs on your shelf between Tipping Point and Freakonomics, offering great insight into the next generation of internet revolution and opportunity." (Reed Hastings, CEO Netflix)
"A brilliant and important book - as i-intelligent as it is e-entertaining." (Robert Thomson The Times)
"...his book should be read by anyone who wants to understand the social and economic implications of the internet." (Frances Cairncross Prospect)
"[his] background enables him to weave the languages of economics, technology and hip modern culture into a highly readable narrative, zapping casually from one product field to the next and reflecting entertainingly on the nuances and niches between them...I strongly recommend this one to anyone who wants to understand how economics is changing." (Martin Vander Weyer The Sunday Telegraph)
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?
In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.
Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: As New. Used book that is in almost brand-new condition. Artikel-Nr. 40117257-6
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Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001272990
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9781844138517
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Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Artikel-Nr. CHL1430418
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Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Artikel-Nr. CHL9860764
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Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Bon. Traces de pliures sur la couverture. Légères traces d'usure sur la couverture. Pages cornées. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Traces of creases on the cover. Slight signs of wear on the cover. Dog-eared pages. Edition 2007. Ammareal gives back up to 15% of this book's net price to charity organizations. Artikel-Nr. D-074-007
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Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Bon. Livre un peu vrillé. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Book slightly twisted. Slight signs of wear on the cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Artikel-Nr. D-069-761
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Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Bon. Traces de pliures sur la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Traces of creases on the cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Artikel-Nr. C-691-465
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Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M01844138518-V
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Anbieter: medimops, Berlin, Deutschland
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M01844138518-G
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