STANDARD GRADE BUSINESS MANAGEMENT (Leckie) - Softcover

Inhaltsangabe

This title delivers a highly visual approach to revision. Essential course content at General and Credit level is delivered for the five course units: Marketing; Finance; Human Resources; IT; and Operations. In addition, a chapter dedicated to the Business at Work project provides valuable guidance and coursework support.

Whilst the colour layout, illustrations and tables improve recall and appeal to a variety of learning styles, Top Tips and Quick Tests for every double page spread focus revision, and expert exam advice shows students how to improve their grade.

Contents

Practical abilities

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The PA project
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Business@work – the simulation
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The to-do list
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Tool bar summary
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The SQA Practical Abilities examination

Marketing

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The market
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Market research
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Who are your customers?
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The marketing mix – product
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The marketing mix – price
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The marketing mix – promotion
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The marketing mix – place

Operations

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Operations in business
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Stock
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Factors of production
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Production methods
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Quality and distribution

Information technology

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Using computers to generate information
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How ICT is used in business
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Using ICT to communicate
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The benefits and problems of ICT communication

Human resources

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Recruitment and selection
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Choosing the right person for the job
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The selection process
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Working in business today
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Staff appraisals
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Interrelationships between employees and employers
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Legislation affecting businesses
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Changing patterns of employment

Finance

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Planning and controlling finance
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Cash budgets and cash flow
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Final accounts
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Using final accounts
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Analysing final accounts
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Sources of finance

Examination advice

Glossary

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