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Inhaltsangabe
This is the definitive guide to the classics of marketing. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. "The Marketing Gurus" provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: "The Tipping Point" by Malcolm Gladwell; "Crossing the Chasm" by Geoffrey Moore; "Positioning" by Jack Trout and Al Ries; "Kotler on Marketing" by Philip Kotler; "The Popcorn Report" by Faith Popcorn; "The Anatomy of Buzz" by Emanuel Rosen; "Purple Cow" by Seth Godin; and, "Relationship Marketing" by Regis McKenna. "The Marketing Gurus" distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
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Über die Autorin bzw. den Autor
Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com
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Marketing Gurus
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The Marketing Gurus
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Paperback. Zustand: Very Good. The Marketing Gurus This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781843549406
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