The Marketing Gurus: Lessons from the Best Marketing Books of All Time - Softcover

 
9781843549406: The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Softcover
ISBN 10: 1843549409 ISBN 13: 9781843549406
Verlag: Atlantic Books, 2009

Inhaltsangabe

This is the definitive guide to the classics of marketing. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. "The Marketing Gurus" provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: "The Tipping Point" by Malcolm Gladwell; "Crossing the Chasm" by Geoffrey Moore; "Positioning" by Jack Trout and Al Ries; "Kotler on Marketing" by Philip Kotler; "The Popcorn Report" by Faith Popcorn; "The Anatomy of Buzz" by Emanuel Rosen; "Purple Cow" by Seth Godin; and, "Relationship Marketing" by Regis McKenna. "The Marketing Gurus" distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

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Über die Autorin bzw. den Autor

Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com

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Verlag
Atlantic Books
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1843549409
ISBN 13 
9781843549406
Einband
Taschenbuch
Anzahl der Seiten
304
Herausgeber
Murray Chris
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Deutschland

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