Alpha Dogs: How Political Spin Became a Global Business - Softcover

Harding, James (Author)

 
9781843548683: Alpha Dogs: How Political Spin Became a Global Business

Inhaltsangabe

David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.

In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.

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Über die Autorin bzw. den Autor

James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. Alpha Dogs is his first book.

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9781843548171: Alpha Dogs: How Political Spin Became a Global Business

Vorgestellte Ausgabe

ISBN 10:  1843548178 ISBN 13:  9781843548171
Verlag: Atlantic Books, 2008
Hardcover