A Short-Cut to Marketing the Library (Chandos Information Professional Series) - Softcover

Helinsky, Zuzana

 
9781843344254: A Short-Cut to Marketing the Library (Chandos Information Professional Series)
Softcover
ISBN 10: 1843344254 ISBN 13: 9781843344254
Verlag: Chandos Publishing, 2008

Inhaltsangabe

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

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Über die Autorin bzw. den Autor

Zuzana Helinsky is a qualified librarian who has worked with academic and public libraries; she set up and managed for many years the major Swedish subscription agent, and is now a consultant and lecturer, arranging courses in marketing in Sweden, England and the Czech Republic.

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Verlag
Chandos Publishing
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1843344254
ISBN 13 
9781843344254
Einband
Taschenbuch
Anzahl der Seiten
112
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781843344261: A Short-Cut to Marketing the Library (Chandos Information Professional Series)

Vorgestellte Ausgabe

ISBN 10:  1843344262 ISBN 13:  9781843344261
Verlag: Chandos Publishing, 2008
Hardcover