Visual Communication: More than Meets the Eye - Softcover

"Visual Communication brings back all the fervour and insight of the best analyses of visual communication and it contains numerous insights to help media practitioners, artists and educational designers to understand their crafts. Jamieson goes beyond the descriptive approach typical of broadcast and media studies analysts, and treats underlying themes of the visual in art and the media. I have often felt that Harry Jamieson's ideas were about 10 years ahead of their times." -- Jon Baggaley "Learning, Media and Technology" This text purports to offer a new means of understanding visual communication. This is an interesting text and its area of application may veer more towards the artistic than media; the subjects covered, the terms used, authors cited and general feel to the book orientate it not so much within the cultural studies sphere but within a subsection of the creative and artistic practice arena. --Marcus Leaning "Higher Education Academy "" "Visual Communication" brings back all the fervour and insight of the best analyses of visual communication and it contains numerous insights to help media practitioners, artists and educational designers to understand their crafts. Jamieson goes beyond the descriptive approach typical of broadcast and media studies analysts, and treats underlying themes of the visual in art and the media. I have often felt that Harry Jamieson s ideas were about 10 years ahead of their times. --Jon Baggaley "Learning, Media and Technology "" The visual arts are more than visual and more than aesthetic expression.Behind their visual surfaces, they tell us how the body and its organs create the knowable and meaningful forms that sustain human existence, how the organs and senses construct the human world out of the latent and invisible forces that mediate the body as primitive feelings and sensations. The significance of Jamieson s book is that it addresses the subject of the visual arts from this wider vantage point.For Jamieson, the visual arts reveal visual communication as the means by which the body and its organs communicate with its surrounding forms. --Robert Cooper, Keele University, United Kingdom (03/16/2007)" "This text purports to offer a new means of understanding visual communication. This is an interesting text and its area of application may veer more towards the artistic than media; the subjects covered, the terms used, authors cited and general feel to the book orientate it not so much within the cultural studies sphere but within a subsection of the creative and artistic practice arena." --Marcus Leaning "Higher Education Academy " ""Visual Communication" brings back all the fervour and insight of the best analyses of visual communication and it contains numerous insights to help media practitioners, artists and educational designers to understand their crafts. Jamieson goes beyond the descriptive approach typical of broadcast and media studies analysts, and treats underlying themes of the visual in art and the media. I have often felt that Harry Jamieson's ideas were about 10 years ahead of their times." --Jon Baggaley "Learning, Media and Technology " "The visual arts are more than visual and more than aesthetic expression. Behind their visual surfaces, they tell us how the body and its organs create the knowable and meaningful forms that sustain human existence, how the organs and senses construct the human world out of the latent and invisible forces that mediate the body as primitive feelings and sensations. The significance of Jamieson's book is that it addresses the subject of the visual arts from this wider vantage point. For Jamieson, the visual arts reveal visual communication as the means by which the body and its organs communicate with its surrounding forms." --Robert Cooper, Keele University, United Kingdom (03/16/2007) ""Visual Communication "brings back all the fervour and insight of the best analyses of visual communication and it contains numerous insights to help media practitioners, artists and educational designers to understand their crafts. Jamieson goes beyond the descriptive approach typical of broadcast and media studies analysts, and treats underlying themes of the visual in art and the media. I have often felt that Harry Jamieson's ideas were about 10 years ahead of their times."--Jon Baggaley, "Learning, Media and Technology" "" "" "" "" "" --Jon Baggaley "Learning, Media and Technology "

The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual. Swerving away from normative approaches, the author advances with original strides into new ways of understanding the visual experience. Departing from aesthetic and graphic-based directions, the book employs information and language theory to support an enquiry into the connection between perception and linguistics. In dealing with ideas, rather than solutions, the book resonates with a philosophical tenor. However, the author is effective in providing a practical basis for many of the issues discussed alongside this theoretical stance. This book is targeted at a wide readership, particularly scholars and students of communication studies, media studies, film studies, visual arts, sociology and cultural studies.