Why Your Direct Marketing Doesn't Work: And What You Should Do About it - Softcover

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Part One: What is four feet high and weighs 110 llbs? Just one year's unsolicited mailshots to one family. This unique record tracks the 530 mailshots received in one year. Read this book to find out what gets binned and what gets read. And how you can make sure that more of yours get read. Part Two: Up to 83% of display advertisements invite a response from readers. But what happens when you actually reply to 200 of them? How many advertisers either never reply or take up to 133 days to respond? How many follow up your enquiry? And what happens if you invite a salesman to call? Read it to find out how to make your advertising more effective.

A total of 730 case histories in one book. Probably the most practical and useful guide to direct marketing ever written.