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Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa - Hardcover

Ohly, Ansgar; Spence, Michael

 
9781841131177: Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa
Hardcover
ISBN 10: 1841131172 ISBN 13: 9781841131177
Verlag: Bloomsbury 3PL, 1999

Inhaltsangabe

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).

The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as

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Über die Autorin bzw. den Autor

Ansgar Ohly and Michael Spence

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Verlag
Bloomsbury 3PL
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
1841131172
ISBN 13 
9781841131177
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
242
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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