The Jelly Effect: Shake Up Your Communication Skills - Softcover

Über die Autorin bzw. den Autor

Andy Bounds is an expert at showing organisations how to make their communication work. His unique slant on communication stems from the fact that his mother is blind, giving him a lifetime of explaining things from someone else's point of view.

Andy shares this unique knowledge with companies and conference audiences all over the world, and it's helped thousands of businesses win significant sums of money by teaching tem what to say so that their clients feel comfortable, helped and - most importantly - 'keen to buy'.

One of Andy's clients recently described his advice as, "Annoyingly simple. I could have thought of everything you've just said, But I didn't. And neither has anyone else I've ever met."www.andybounds.com , www.jellyeffect.com

Von der hinteren Coverseite

How effective is the communication you experience every day? How often have you:

• Been bored during a presentation?
• Failed to win a piece of business that, deep down, you know you should have won?
• Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication.

You see, the way many people communicate is like filling a bucket with jelly, flinging it at the audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy.

So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100% of the time. You would be better at talking to others, presenting networking and selling. You would excel in interviews, and meetings and pay-rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise you game to a different level. You'll never fling another bucket of jelly again...

Aus dem Klappentext

Better communications means better results.

you know that you're good at our job. But do you get the results somebody as good as you should get?

Everyone has to sell to other people,. Either you have to sell yourself, you r ideas, or you products or services. Unfortunately, most of us do it very badly. And it an be so frustrating. Fortunately there are simple techniques that you can use every single time you communicate, to impress, convince and ultimately persuade others to see things your way.

The Jelly Effect will show you how to get the best out of any communicate, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with simple, practical, proven techniques that will help you be more effective in all your business dealings than ever before.

"What Andy doesn't know about communication isn't worth knowing! He's a true genius and his advice is indispensable. - Helen Mill,s Global PR Director, AstraZeneca