Authentic: How to Make a Living By Being Yourself - Softcover

Über die Autorin bzw. den Autor

Neil Crofts is the former head of strategy at internet consultancy, Razorfish. After years of feeling the tension between what he did and what he wanted to do, he saw the light and took control of his life, forming Authentic Business. From his initial idea, Authentic Business has grown into a series of business guides, a network of support companies for small businesses with a positive goal and now includes a PR company, a design company and soon a venture capital business.

Von der hinteren Coverseite

Have you ever felt a tension between who you are and what you do?

You are not alone.

Thinking about getting up and telling the world what you stand for is daunting enough; actually doing it is terrifying - but the rewards are incredible. Imagine spending every waking hour doing what you love … Authentic shows how to do just that.

Authentic is a lifestyle book based on practical experience. Neil Crofts’ vision of a role allowing him to be true to himself and make a positive impact on the world around him convinced him to break out of a conventional, and highly successful, corporate career. Authentic is about giving others the courage to follow in Neil's footsteps.

Authentic is also about doing business with a profound positive purpose, and the fundamental advantages that this has over more conventional ways of doing business. It shows you how to have multi-dimensional success and everything you need by just being yourself.

Authentic, offers inspiration for individuals tired of career conformity. Neil Crofts shows how we arrive at a situation where many of us feel irrevocably tied to jobs we don’t enjoy. He demonstrates the steps you need to take to find out who you really are and what you want from life, and finally, he reveals how you can turn all that into a business that is Authentic to you.

Aus dem Klappentext

Have you ever felt a tension between who you are and what you do?

You are not alone.

Thinking about getting up and telling the world what you stand for is daunting enough; actually doing it is terrifying - but the rewards are incredible. Imagine spending every waking hour doing what you love … Authentic shows how to do just that.

Authentic is a lifestyle book based on practical experience. Neil Crofts’ vision of a role allowing him to be true to himself and make a positive impact on the world around him convinced him to break out of a conventional, and highly successful, corporate career. Authentic is about giving others the courage to follow in Neil's footsteps.

Authentic is also about doing business with a profound positive purpose, and the fundamental advantages that this has over more conventional ways of doing business. It shows you how to have multi-dimensional success and everything you need by just being yourself.

Authentic, offers inspiration for individuals tired of career conformity. Neil Crofts shows how we arrive at a situation where many of us feel irrevocably tied to jobs we don’t enjoy. He demonstrates the steps you need to take to find out who you really are and what you want from life, and finally, he reveals how you can turn all that into a business that is Authentic to you.