The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business - Hardcover

Über die Autorin bzw. den Autor

Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the ‘seminal’ book Right Side Up: Building Brands in the Age of the Organized Consumer (HarperCollinsBusiness, 2001).

Andreas W. Bauer is Head of Roland Berger Strategy Consultants’ global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.

Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm’s Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.

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"The New Bottom Line shows in a convincing way how attitudes of consumers and employees are changing and how as a business one should adapt and respond to this. We at Unilever have spotted very similar trends around the world through our own thrust of ‘Re-connect with the consumer’ and the book has captured all this eloquently by elaborating on this theme of ‘value in my life’." Antony Burgmans, Chairman, Unilever N.V

"The New Bottom Line provides both an innovative vision of consumer value and a practical assessment of how to achieve it. That is a rare, and highly valuable combination." Jacques Edouard Charret, Directeur General, Groupe-Casino

"An outstanding book which highlights with sublime clarity radical changes in operating results can only be delivered if managers are prepared to fundamentally alter how they think and how they act. This is a must read book." Simon Gulliford, Marketing Director, Barclays Bank

"A breath of fresh air. This innovative and challenging book sets the agenda for consumer facing business for years ahead." Dr Hans-Joachim Körber, CEO, Metro AG

"Generates an exciting new vision of value – and shows how to unleash it." Paul Polman, President Western Europe, Procter & Gamble Europe SA

"This book gives me a completely new look at business development. Today, many consumer products seem to be only raw materials supplied to people who are the manufacturers of their own lives. It shows clearly how to migrate from product-centric to person-centric value creation and shifts the line between commercial and non commercial, to expand both personal value as business value." Ronald van Solt, senior vice-president, planning and strategy, Royal Ahold

"This book recognizes the "old fashioned" bottom line but adds a totally new dimension to the leadership model. It goes back to the essential starting point for all successful business, and asks the question: what is it that our consumer really wants? There, it brings attention to fundamentals such as our desire for true passion, our urge for solutions, our request to make life easy; eliminating complexity, providing tranquillity and giving time to enjoy quality - the exact formula for minimalistic brands of tomorrow." Torben Ballegaard Sorensen, President and CEO, Bang & Olufsen, Denmark

Aus dem Klappentext

Modern companies create value from within their operations – such as offices, shops and factories – and sell this value on to consumers. Their common assumption is that the path to improved profitability lies in doing this better and cheaper.

The New Bottom Line shows how the next level of wealth creation, and therefore the opportunity for growth, lies along a different dimension – in helping individuals maximize their personal productivity and ‘profitability’; in driving forward a new bottom line of ‘value in my life’.

This shift from ‘value from our operations’ to ‘value in my life’ fundamentally changes what successful companies do, and how. No consumer-facing business, whether in manufacturing, retailing, financial services, utilities, telecommunications, leisure, media or marketing is immune from its pressures. As the authors convincingly demonstrate, marketing will never be the same again.