Go It Alone: The Streetwise Secrets of Self-Employment - Softcover

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<b>Geoff Burch</b> is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling <i>Writing on the Wall</i> and <i>Resistance is Useless</i>.

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?Come on in, the water?s lovely,? says alternative business guru Geoff Burch, who walked out of a top level corporate job 20 years ago without looking back. After years of doing his own thing and ?loving every mad, scheming, wheely-popping, money-spinning second of it?, Burch shares his insider?s knowledge of how to make a success of working for yourself. <p><i>Go it Alone</i> is an indispensable guide for the downsized and the downshifted, budding entrepreneurs, and anyone who wants to get of the rat race, whether they want to generate a modest freelance income or launch a global corporation.</p> <p>Learn:</p> <ul> <li>Why self-employment is the securest form of employment.</li> <li>Which businesses are doomed and which will succeed, and how to make sure you choose the right one.</li> <li>That you are working even when lying on a beach.</li> <li>How to put on a show that makes even simple or cheap, easy tasks seem difficult and expensive.</li> <li>That the way to happiness is to make your own money and control your destiny.</li> <li>The secret of glorious and heroic failure, and how to avoid it.</li> </ul> What ?they? say about other Geoff Burch books: <p>RESISTANCE IS USELESS</p> <p>?? his unconventional approach is winning fans at companies both large and small.? ? FINANCIAL MAIL ON SUNDAY</p> <p>?? an essential simple message with a lot of entertainment? most of us can pick up a sneaky trick or two.? ? THE DAILY TELEGRAPH</p> <p>??anyone can benefit from Geoff Burch?s wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read.? ? THE CITIZEN</p> <p>WRITING ON THE WALL</p> <p>"...waspish, funny, and often downright vicious, exposé of everything from marketing to process re-engineering..." -MANAGER</p> <p>?? sets out to debunk myths, strip business of what he calls ?Third Way? speak and make it simple.? ?THE BUSINESS FT WEEKEND MAGAZINE</p>

Aus dem Klappentext

'Come on in, the water's lovely,' says alternative business guru Geoff Burch, who walked out of a top level corporate job 20 years ago without looking back. After years of doing his own thing and 'loving every mad, scheming, wheely-popping, money-spinning second of it', Burch shares his insider's knowledge of how to make a success of working for yourself.

Go it Alone is an indispensable guide for the downsized and the downshifted, budding entrepreneurs, and anyone who wants to get of the rat race, whether they want to generate a modest freelance income or launch a global corporation.

Learn:
* Why self-employment is the securest form of employment.
* Which businesses are doomed and which will succeed, and how to make sure you choose the right one.
* That you are working even when lying on a beach.
* How to put on a show that makes even simple or cheap, easy tasks seem difficult and expensive.
* That the way to happiness is to make your own money and control your destiny.
* The secret of glorious and heroic failure, and how to avoid it.