Resistance is Useless: The Art of Business Persuasion - Softcover

Über die Autorin bzw. den Autor

Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.

Von der hinteren Coverseite

This book will show you how anyone can be persuaded to do anything.

Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand-up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion ? a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.

Resistance is Useless will show you how to:

• Change anyone?s opinion on any subject.
• Transform a lynch mob into your most devout supporters.
• Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer?s fingers with a hammer.
• Understand how a perfect product demonstration can get you hurled into the street by security.
• Sell tanks to Genghis Khan.

Aus dem Klappentext

...his unconventional approach is winning fans at companies both large and small.
--FINANCIAL MAIL ON SUNDAY

...an essential simple message with a lot of entertainment? most of us can pick up a sneaky trick or two.
--THE DAILY TELEGRAPH

...anyone can benefit from Geoff Burch's wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read.
--THE CITIZEN

ACCLAIM FOR WRITING ON THE WALL

...waspish, funny, and often downright vicious, exposé of everything from marketing to process re-engineering...
--MANAGER

...wrapped up in the light-hearted anecdotes and slightly mischievous style are many words of wisdom?
--CITY TO CITIES

...sets out to debunk myths, strip business of what he calls 'Third Way' speak and make it simple.
--THE BUSINESS FT WEEKEND MAGAZINE