Verwandte Artikel zu Account Management: Sales 12.5 (Express Exec)

Account Management: Sales 12.5 (Express Exec) - Softcover

Langdon, Ken

 
9781841124582: Account Management: Sales 12.5 (Express Exec)
Softcover
ISBN 10: 1841124583 ISBN 13: 9781841124582
Verlag: Capstone, 2003

Inhaltsangabe

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

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Über die Autorin bzw. den Autor

KEN LANGDON is presently the non-executive chairman for SoftTools, a supplier of electronic Integrated Support Systems.  Ken has worked for many major computer companies worldwide, including Hewlett Packard and DEC.  As well as writing books, his experience as a process consultant has enabled him to help publishers and authors to improve the way that they translate business concepts into books and electronic tools.

Von der hinteren Coverseite

  • Fast-track route to understanding key account management and its importance to a successful and profitable business
  • Covers increasing the volume, profitability and predictability of key account sales, a team-based approach to account selling, planning for long-term account management and allocation of resouces
  • Examples and lessons using SWOT analysis on the mission statements of a number of companies from different sectors
  • Includes a resource section and access to a free website for insights, ideas and the best practice in account management, as well as key steps to practicing successful account management, key concepts and thinkers and an FAQ section

Aus dem Klappentext

  • Fast-track route to understanding key account management and its importance to a successful and profitable business
  • Covers increasing the volume, profitability and predictability of key account sales, a team-based approach to account selling, planning for long-term account management and allocation of resouces
  • Examples and lessons using SWOT analysis on the mission statements of a number of companies from different sectors
  • Includes a resource section and access to a free website for insights, ideas and the best practice in account management, as well as key steps to practicing successful account management, key concepts and thinkers and an FAQ section

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Capstone
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
1841124583
ISBN 13 
9781841124582
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
136
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