CoolSearch: Keeping Your Organization in Touch and on the Edge... - Softcover

Über die Autorin bzw. den Autor

Jean Lammiman is a human resource development specialist whose career has spanned roles as a practitioner, academic researcher and consultant. She was Training Director at the International Stock Exchange and Management Development Director at Grand Metropolitan during a period of intense organisational change. She is a Chartered Fellow of the Chartered Institute of Personnel and Development, Life Fellow of the Royal Society of Arts and Fellow of the Institute of Directors.

Michel Syrett has written on a wide range of business issues over 20 years. His work has been published in, among others, The Financial Times, The Sunday Times, Management Today, Director, Asian Business and The South China Post, He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong.
Jean and Michel co-lead a research programme into innovation at work at the Roffey Park Institute. They are co-authors of twelve books and reports, most recently Successful Innovation, published by The Economist. Jean also led at Grand Metropolitan a marketing forum focusing on the global marketplace for leading brands such as Smirnoff, Haagen-Dazs and Burger King.

Von der hinteren Coverseite

There has never been a time when changes in taste, social outlook and lifestyle have been faster or more fundamental - and Millenials, those born after 1980, are at the heart of the transformation. So how can companies use their insight into brands,technology and 24/7 living to keep up with the revolution that is happening in ther workplace and in the marketplace? Lammiman and Syrett give a fascinating insight into how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom-up leadership will help to challenge and engage a new generation of workers and consumers who - unlike their predecessors - can walk away if they want to.

CoolSearch highlights five characteristics that define Millenials:

Intimacy - the ability to establish and sustain close relatonships over the internet

Loyalty - to their own closely guarded personal networks and, less consistently or reliably, to brands and employers

Awareness - of social issues inside and outside work, of the need for transparency and honesty and any hypocrisy in brand management or human resource strategies

Balance - in the interface between work and personal living their enthusiasm to embrace 24/7 lifestyles

Risk - in their openness to frequent change and their willingness to be open, flexible and mobile

Understanding how these characteristics impact on personnel and marketing orthodoxies is essential if companies are to bridge the generational divide. CoolSearch will hep identify the opportunities, threats and changes that are involved.

Aus dem Klappentext

There has never been a time when changes in taste, social outlook and lifestyle have been faster or more fundamental - and Millenials, those born after 1980, are at the heart of the transformation. So how can companies use their insight into brands,technology and 24/7 living to keep up with the revolution that is happening in ther workplace and in the marketplace? Lammiman and Syrett give a fascinating insight into how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom-up leadership will help to challenge and engage a new generation of workers and consumers who - unlike their predecessors - can walk away if they want to.

CoolSearch highlights five characteristics that define Millenials:

Intimacy - the ability to establish and sustain close relatonships over the internet

Loyalty - to their own closely guarded personal networks and, less consistently or reliably, to brands and employers

Awareness - of social issues inside and outside work, of the need for transparency and honesty and any hypocrisy in brand management or human resource strategies

Balance - in the interface between work and personal living their enthusiasm to embrace 24/7 lifestyles

Risk - in their openness to frequent change and their willingness to be open, flexible and mobile

Understanding how these characteristics impact on personnel and marketing orthodoxies is essential if companies are to bridge the generational divide. CoolSearch will hep identify the opportunities, threats and changes that are involved.