Creating an Innovative Culture: Enterprise 01.09: Enterprise 02.10 (Express Exec) - Softcover

Über die Autorin bzw. den Autor

DENNIS SHERWOOD is Managing Director of The Silver Bullet Machine Manufacturing Company Limited, which specialises in organizational creativity and innovation. Dennis is a regular conference speaker and is the author of five books, including Smart Things to Know about Innovation and Creativity.

Von der hinteren Coverseite

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Aus dem Klappentext

Fast track route to making innovation happen

Covers the key ingredients of cultures that actively stimulate and encourage innovation and creativity, from idea generation and evaluation to the five key motivators and the five key enablers that ensure that great ideas come to fruition

Examples and lessons from some of the world's most creative businesses, including Goldman Sachs and 3M, and ideas from the smartest thinkers, including Arthur Koestler, James Christiansen and Edward de Bono

Includes a glossary of key concepts and a comprehensive resources guide