Managing Intellectual Property: Innovation 01.10 (Express Exec) - Softcover

Über die Autorin bzw. den Autor

CHRIS FITZSIMMONS is the Investment Director for far blue, one of Europe's leading IP creation and commercialisation companies where he is involved in the exploitation of Intellectual Property.

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ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Aus dem Klappentext

Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide