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Competitive Intelligence: Strategy 03.09 (Express Exec) - Softcover

Underwood, Jim

 
9781841122267: Competitive Intelligence: Strategy 03.09 (Express Exec)
Softcover
ISBN 10: 1841122262 ISBN 13: 9781841122267
Verlag: Capstone, 2001

Inhaltsangabe

Fast track route to mastering the art of competitor intelligence

Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room

Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

DR JIM UNDERWOOD is a strategist and professor and lives in Irving, Texas. His consulting practice includes a number of major international firms. He is the author of Thriving In E-Chaos and co-authored The Significance Principle. He also writes for a number of magazines and journals.

Von der hinteren Coverseite

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Aus dem Klappentext

Fast track route to mastering the art of competitor intelligence

Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room

Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld

Includes a glossary of key concepts and a comprehensive resources guide

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Capstone
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
1841122262
ISBN 13 
9781841122267
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
122
Kontakt zum Hersteller
Wiley-VCH GmbH
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