Channel Management - Marketing 04.07 (Express Exec) - Softcover

Über die Autorin bzw. den Autor

PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.

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ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Aus dem Klappentext

Fast track route to effective channel management

Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance and channel innovation

Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers

Includes a glossary of key concepts and a comprehensive resources guide