Verwandte Artikel zu Gonzo Marketing: Winning Through Worst Practices
Inhaltsangabe
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
CHRIS LOCKE is co-author of The Cluetrain Manifesto, president of Entropy Web Consulting, and editor/publisher of the widely acclaimed and justly infamous webzine, Entropy gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world", he has written for a wide variety of business and technology publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.
Von der hinteren Coverseite
PRAISE FOR
GONZO MARKETING
"Pink Floyd meets business: over-the-top, infuriating, provocative, entertaining and always stimulating." - Charles Leadbeater, author of Living on Thin Air
"Chris Locke maps out better than anyone else the profound changes requiring us to shift to a very different marketing model. The grand irony is that marketing has disconnected businesses from their markets. Gonzo Marketing seeks to reconnect them through conversations, stories, and people. Locke's passion and insight make this book a delight to read. It is essential reading for anyone in business who wants to thrive in markets where customers increasingly call the shots." - John Hagel III, Chief Strategy Officer, 12 Entrepreneuring, Inc., and co-author of Net Gain and Net Worth
"Chris Locke is the Internet real thing. He may be the only Internet real thing. If we had paid attention to Chris Locke in the beginning of the Internet age, maybe the internet age wouldn't be in the bad shape it's in today. But it's not too late to listen to him!" - Michael Wolff, author of Burn Rate
"Get ready to be provoked, infuriated and stimulated. You'll be the wiser for it." - Don Tapscott, co-author of Digital Capital, and co-founder of Digital 4Sight
Aus dem Klappentext
"Ladies and Gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on you tinfoil pyramid hats. We are now entering lights, cue music] the Brand Dimension!"
from Gonzo Marketing
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
Just as gonzo journalism rose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call fro a similar response to assumptions about consumer behaviour that no longer relate to how people actually live their lives.
Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests". It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity.
Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up call that no one interested in any aspect of twenty-first century business - from the trading floor right up to the boardroom - can afford to ignore.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 29,89
Gratis für den Versand von USA nach Deutschland
Versandziele, Kosten & DauerWeitere beliebte Ausgaben desselben Titels
Suchergebnisse für Gonzo Marketing: Winning Through Worst Practices
Foto des Verkäufers
Gonzo Marketing: Winning through Worst Practices
Anbieter: Bookbot, Prague, Tschechien
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fine. Leichte Risse; Gebogener Buchrücken. Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet. and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Artikel-Nr. 849d2f7a-658c-4713-8b7f-5e5a7ab83bdb
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
GONZO MARKETING: WINNING THROUGH WORST PRACTICES
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABNR-245456
Anzahl: 2 verfügbar