Book by Locke Christopher
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Book of the Week ... "...Lockes argument cannot be dismissed lightly..." (Sunday Times 30 December 2001) "..the average Cre@teOnline reader will enjoy Gonzo Marketing.." (Cre@teOnline Magzine January 2002) "..Gonzo Marketing is a breath of fresh air.." (Marketing, 24 January 2002) "..entertaining style. It is certainly a great read.." (Marketing Business, February 2002
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 41121518-6
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Anbieter: medimops, Berlin, Deutschland
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M01841121665-G
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Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Hardcover. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Artikel-Nr. CHL2503185
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