Business the Cisco Way: Secrets of the World's Fastest-growing Company Ever (Big Shots S.) - Hardcover

Über die Autorin bzw. den Autor

David Stauffer is a business writer who heads the corporate writing firm Stauffer Bury Inc. His dozens of articles on business and personal management have appeared in Harvard Management Update, Across the Board, The Wall Street Journal, and other business periodicals. As a contractor to corporations and business associations, Dave has written several hundred annual reports, investment prospectuses, industry profiles, management information newsletters, and other material. He teaches business writing as an adjunct professor at Rocky Mountain College. He lives with wife and business partner Susan Bury in Red Lodge, Montana, where he serves on the city planning board and indulges his life-long interest in the U.S. Mountain West. Dave grew up on a small farm in West Virginia and graduated magna cum laude from the University of Notre Dame. Send e-mail to sbi@wtp.net.

Von der hinteren Coverseite

One: Make Your Passion Your Business. Preach It Always Everywhere
Two: Win the World With E-Commerce
Three: Use the Net to Revolutionize Internal Operations
Four: Put People Before Products, Profits, and Everything Else
Five: Listen Constantly to Customers
Six: Serve Your Core Customers from Start to End-to-End
Seven: Look to Lead in Every Line of Business
Eight: Buy Right to Grow Like Gangbusters
Nine: If You Don?t Buy ?EM, Join ?EM
Ten: Resist Complacency that can Accompany Success

"In today?s tumultuous marketplace, there seem to be few companies worthy of wide admiration. But if you?re looking for a ?Corporate Camelot," Cisco Systems is a great place to start. And David Stauffer has fully illuminated why that?s so. Stauffer?s deep research makes the secrets of Cisco accessible to all. He reveals a company that has passion, is setting the standards for e-commerce while pioneering the new Internet economy, puts people first while it grows, grows, grows. Right now, Cisco Systems is one of the companies to watch no matter what business you?re in." Tom Brown Founder MG - "New Ideas" Webzine

"David Stauffer is an extremely gifted author and thorough researcher. His writing is clear and actionable presenting a balanced perspective yet eloquent and compassionate at the same time. Nothing But Net is a must read for anyone interested in discovering what it takes for companies to succeed in the white-water environment of the Internet world." Charles Ehin, Ph.D. Professor of Management at Westminster College of Salt Lake City and author of Unleashing Intellectual Capital.

Aus dem Klappentext

Nothing But net Cisco Systems is a true business phenomenon. As a major provider of the products that drive wired networks, Cisco is literally creating the Internet. Look at the facts:

• Cisco Systems reached $100 billion in market value faster than any company in history. Today, its market capitalization of nearly $190 billion places it among the most highly valued companies in the world.
• President and CEO John Chambers, in less than five years as head of Cisco, has led Cisco to a ten-fold increase in market value. He has achieved this primarily by becoming the world?s foremost acquirer of companies, with some 35 buyouts to date and more being added at a rate of nearly one per month.
• John Chambers exhibits outstanding leadership qualities. He is known in particular for his success in challenging, empowering, and keeping good employees, and for his relentless concern for total customer satisfaction.

In Nothing But Net, David Stauffer offers a unique analysis of this remarkable success story. He looks at how Cisco has made a virtue of being the right company (possibly the fastest growing in history), in the right business at the right time. As the Internet continues to transform lives and economies, Cisco is at the heart of the revolution. Nothing But Net reveals how any manager, entrepreneur or investor can learn and profit from the Cisco story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation of winners.