Smart Things to Know About E-Commerce (Smart S.) - Softcover

Über die Autorin bzw. den Autor

Michael Cunningham is the President and founder of Harvard Computing Group, and has been an executive at several leading companies in the software industry over the past 15 years. There he has implemented many successful business development and workshop programs for a wide range of clients in the US and International marketplace, aligning business goals, process change and technology to help clients meet their business objectives. His professional focus deals with the converging issues in e-business, particularly those in the area of e-commerce, linking knowledge bases and customer relationship management systems. Cunningham is also a frequent speaker and contributor to major industry events and is featured regularly in e-commerce and related magazines.

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Today?s business world faces change as a way of life. We are in a world that expects us not only to know what is going to happen next, but also to have predicted the solution so we can exploit the next wave of change. E-commerce is driving this change but how do we get our heads around what e-commerce even means? There seem to be as many definitions of e-commerce as there are vendors and suppliers in the marketplace. If you want to really understand e-commerce, this is the book for you. Smart Things to Know About E-commerce is a distilled summary of everything you always wanted to know about the world of e-business. It will help you to:

• understand the e-commerce revolution and the role of the Internet
• prepare for and manage change as you move to a new model
• get to grips with the technology
• understand the electronic consumer
• develop new business-to-business strategies
• define and implement an e-commerce strategy that works

Aus dem Klappentext

Smart Things to Know About E-Commerce Smart is a breakthrough series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to today?s business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business: Smart things to say: gives you inside tips and tricks Smart quotes: what the experts say Smart people to have on your side: make friends with the gurus Killer questions: ideas to make your colleagues jump Smart answers to tough questions: helps you stay out of trouble and ahead of the game! Smart voices: real people from smart companies