Smart Things to Know About Brands (Smart S.) - Softcover

Über die Autorin bzw. den Autor

John L. Mariotti is President and CEO of The Enterprise Group, time-shared executive advisors. An experienced executive, and formerly President of Huffy Bicycles and Rubbermaid Office Products Group, Mariotti is also management columnist for IndustryWeek magazine, and author of The Power of Partnerships (Blackwell 1996) and The Shape Shifters: Continuous Change for Competitive Advantage (Wiley 1997). He is an internationally recognized speaker and consultant, a guest lecturer at the University of Tennessee College of Business, who also serves as a board advisor to Henkel-Manco, and a Director of HomeCare Industries. Mariotti holds Bachelors and Masters degrees in Engineering. His web address is www.shape-shifters.com

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From jeans to financial services and from computers to cars, today?s consumers make their choices based on brand loyalty and recognition as much as price. Strong, familiar, recognisable and trusted brand names are winning the struggle for consumers? money. How, then, does the smart manager thrive and succeed in a world of brand power? How can you create, support and manage the brands which will catapult your products and business to market success? If you want to really understand how to capitalize on the power of brands, you?ve picked up the right book. Smart Things to Know About Brands and Branding gives you everything you need to know as a manager, as well as a framework for practical action. It will help you:

• create a brand
• understand your brand values
• grow your brand
• become a smart brand manager
• measure success
• become the brand champion in your organization

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Smart Things to Know About Brands & Branding Smart is a break through series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to today?s business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business: Smart things to say: gives you inside tips and tricks Smart quotes: what the experts say Smart people to have on your side: make friends with the gurus Killer questions: ideas to make your colleagues jump Smart answers to tough questions: helps you stay out of trouble and ahead of the game! Smart voices: real people from smart companies