Sources are eclectic, results mixed, but one thing is certain: car design is being forced up an ever-tightening spiral of creativity. These machines are memorials of our tastes, yearnings and capabilities. They have layers of meaning and can, as Henry Ford knew, be read like a book... if only you know how. The story of the car is the story of how the objects of industry became a medium of artistic expression.
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Since 1990 Stephen Bayley has been a design consultant working on imaginative communications projects for Ford, Jaguar, Fiat, Audi and BMW among others, and wrote the creative strategy for Mercedes-Benz' advertisements.
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