The Machine Age of Customer Insight - Softcover

 
9781839096976: The Machine Age of Customer Insight
Softcover
ISBN 10: 1839096977 ISBN 13: 9781839096976
Verlag: Emerald Publishing Limited, 2021

Inhaltsangabe

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities.


The Machine Age of Customer Insight explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age.

The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value.

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Über die Autorin bzw. den Autor

Martin Einhorn is Director of Customer Evaluation and Analytics at Porsche and lecturer at Sigmund Freud University Vienna.
Michael Löffler is Vice President for Sales Planning and Strategy at Porsche, leading several departments responsible for sales and marketing strategy, worldwide training, organizational development, and innovation.
Emanuel de Bellis is Assistant Professor of Marketing at the University of Lausanne. His research explores how consumers perceive and use autonomous products and other AI-based technologies.
Andreas Herrmann is Director for Marketing and Research Methods at the Institute for Customer Insight at the University of St. Gallen and Visiting Professor at the London School of Political Science.
Pia Burghartz is a PhD candidate and research associate at the Institute for Customer Insight at the University of St. Gallen. Her research deals with consumers' acceptance of autonomous driving and shared mobility.

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Verlag
Emerald Publishing Limited
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1839096977
ISBN 13 
9781839096976
Einband
Tapa blanda
Anzahl der Seiten
240
Herausgeber
Einhorn Martin, Löffler Michael
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar