'Core Values' is a short, highly accessible and practical guide for anyone interested in making core values impactful for an organisation. In a turbulent and fast changing world, leaders of organisations of all sizes and sorts are desperately seeking anchors - firm, enduring points of reference from which to triangulate their plans, decisions and actions. Core values can provide such anchorage and can do so in ways conducive to empowering leadership, employee engagement, participative governance and purposeful work.
To make a difference with core values is, however, no quick win, as research, discussed in this book, has shown. To have any significant impact, core values need to affect the lived experience of people both inside and outside the organisation. This book sets out to enable leaders to:
· Think more deeply and more systematically about core values;
· Discuss core values more meaningfully and perceptively;
· Decide on core values more rigorously;
· Present and apply core values more impactfully.
The aim of the book is to have core values feature more prominently and more usefully in the life of your organisation. By doing so, core values can provide a robust foundation for impactful strategy and strong organisational culture.
Mike Baxter is a renowned strategy expert and has spent over 20 years delivering independent front-line consultancy and advice to some of the world's most successful companies, to fast-growing tech start-ups and to leading UK universities. He is author of 'The Strategy Manual' and founder and Director of Goal Atlas Ltd, working with leaders and teams, across sectors, to facilitate the systematic, hands-on production, management and governance of effective strategies.
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Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has been a government advisor, product designer, higher education leader, web entrepreneur, research scientist, author, keynote speaker, business thought-leader and company director.An independent business consultant since 2001, Mike has worked for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and has been an advisor to some of London's fastest growing tech start-ups and to leading UK universities.Mike has published three books on strategy ('The Strategy Manual', 'Core Values' and 'University Strategy 2020') and writes a regular monthly strategy newsletter ('Strategy Distilled').
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