Augmenting Retail Reality, Part a: Blockchain, Ar, Vr, and the Internet of Things - Hardcover

Verma, Balraj

 
9781836086352: Augmenting Retail Reality, Part a: Blockchain, Ar, Vr, and the Internet of Things
Hardcover
ISBN 10: 1836086350 ISBN 13: 9781836086352
Verlag: Emerald Group Publishing Limited, 2024

Inhaltsangabe

In an era marked by unprecedented technological advancements, the retail industry is at the forefront of a transformative journey. 'Augmenting Retail Reality, Part A: Blockchain, AR, VR, and the Internet of Things' delves into the dynamic interplay between cutting-edge technologies and the evolving landscape of retail commerce. This book serves as a comprehensive guide for retailers, researchers, students, and technology enthusiasts, exploring how innovations such as the Internet of Things (IoT), blockchain, robotics, Augmented Reality (AR), Virtual Reality (VR), and other emerging technologies are reshaping the retail sector.

The genesis of this book is rooted in the recognition that technology is not merely an auxiliary component but a fundamental driver of change in retail. As the digital revolution continues to accelerate, retailers must navigate a complex and rapidly evolving environment where customer expectations are constantly shifting, and new opportunities for growth are continually emerging. This publication is a response to the urgent need for an in-depth examination of how these technologies are transforming customer experiences, operational efficiencies, and business models within the retail industry.

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Über die Autorin bzw. den Autor

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.

Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.

Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.

Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.

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Verlag
Emerald Group Publishing Limited
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1836086350
ISBN 13 
9781836086352
Einband
Tapa dura
Anzahl der Seiten
232
Herausgeber
Mittal Amit, Raman Murali
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar