The further adventures of Arthur as he executes this business plan to guarantee his ascension to greatness.
In Arthur’s second instalment, his adventures find him in New York and Los Angeles. His drums up new business via unorthodox partnerships and identifies a transformational merger for the firm. Along the way, he confidence swells with some dog killing, watch stealing, house breaking japes.
He adopts a new identity in New York to land a particularly lucrative piece of new business. In Los Angeles, he alternates between painting obscenities on billboards and meeting unsuitable women in West Hollywood dive bars. All the while, he’s falling in love with Maya as she writes his story.
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J M Senior has spent a life in advertising, brand strategy and consulting. His adventures have taken him to dozens of countries working on hundreds of client engagements. Along the way, there’s been japes and scrapes – but he’s always come out on top.
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