Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives.
Key Features:
Significantly revised and updated, this textbook is an essential text for both undergraduate and postgraduate students in fields such as information systems, international business and marketing. It will also be beneficial for practitioners involved in data science, data analytics, and market research.
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Adamantios Diamantopoulos, Professor of International Marketing, Department of Marketing and International Business, University of Vienna, Bodo B. Schlegelmilch, Professor of International Marketing Management, Department of Marketing, WU Vienna, Austria and Georgios Halkias, Associate Professor of Marketing and Behavioral Research, Department of Marketing, Copenhagen Business School, Denmark
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