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Retail In A New World: Recovering from the Pandemic That Changed the World (Emerald Points) - Hardcover

Buch 140 von 263: Emerald Points

Pantano, Eleonora; Willems, Kim

 
9781801178471: Retail In A New World: Recovering from the Pandemic That Changed the World (Emerald Points)

Inhaltsangabe

Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario.

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Über die Autorin bzw. den Autor

Eleonora Pantano is Senior Lecturer (Associate Professor) in Marketing at University of Bristol, UK.

Kim Willems is Associate Professor in Marketing at the Vrije Universiteit Brussel, Belgium.

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