The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation - Hardcover

Über die Autorin bzw. den Autor

Pantea Foroudi, PhD, MSc, MA, BA, is Programme Leader and Lecturer in Marketing and Branding at The Middlesex Business School, UK.

Bang Nguyen, PhD, is Professor at the Center for Innovation and Entrepreneurship, Shanghai University, China. Currently, he also serves as Adjunct Professor and DBA supervisor at emlyon Business School, France.

T. C. Melewar is Professor of Marketing and Strategy and the Head of Department at the Business School, Middlesex University London, UK.