Verwandte Artikel zu Creativity and Marketing: The Fuel for Success

Creativity and Marketing: The Fuel for Success - Hardcover

 
9781800713314: Creativity and Marketing: The Fuel for Success
Hardcover
ISBN 10: 1800713312 ISBN 13: 9781800713314
Verlag: Emerald Publishing Limited, 2021

Inhaltsangabe

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.


Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.

This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.

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Über die Autorin bzw. den Autor

Eleonora Pantano is Associate Professor in Marketing at University of Bristol, UK and author of numerous books including Smart Retailing: Technologies and Strategies (2019), Technology and Innovation for Marketing (2019) Internet Retailing and Future Perspectives 2nd edition (2017).

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Verlag
Emerald Publishing Limited
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1800713312
ISBN 13 
9781800713314
Einband
Gebundene Ausgabe
Anzahl der Seiten
192
Herausgeber
Pantano Eleonora
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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