Insights, Innovation, and Analytics for Optimal Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

9781799839194: Insights, Innovation, and Analytics for Optimal Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-services)

Hardcover

ISBN 10: 1799839192 ISBN 13: 9781799839194

Verlag: Business Science Reference, 2021

"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--

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�ber die Autorin bzw. den Autor

Samala Nagaraj is a Ph.D. in Marketing from University of Hyderabad. He is currently working as Assistant Professor in Woxsen School of Business. He has over 10 years of teaching experience and 5 years of research experience. He is awarded UGC-NET & JRF in the year 2012. He currently teaches subjects related to Marketing and Business Analytics (using SPSS, Python, and Tableau). He has research publication is reputed national and international journals. He has published papers in journals indexed in Scopus, ABDC-B & C, SSCI. He is an editorial reviewer for many Scopus and ABDC-B & C journals.

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Verlag: Business Science Reference
Erscheinungsdatum: 2021
Sprache: Englisch
ISBN 10: 1799839192
ISBN 13: 9781799839194
Einband: Gebundene Ausgabe
Auflage: 1
Anzahl der Seiten: 360
Herausgeber: Nagaraj Samala
Kontakt zum Hersteller: preigu GmbH & Co. KG
mail@preigu.de

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