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The International Management Reader: Essential Articles on Global Business - Softcover

 
9781793520050: The International Management Reader: Essential Articles on Global Business
Softcover
ISBN 10: 1793520054 ISBN 13: 9781793520050
Verlag: Cognella, Inc, 2021

Inhaltsangabe

The International Management Reader: Essential Articles on Global Business provides students with a hands-on approach to understanding the impacts and nuances of global factors such as governmental regulations, social-cultural trends, language, religion, economic activities, ethical behavior, and decision-making on a company's strategies to do business outside of its home market.

The book features 14 chapters with each presenting a key topic on doing business globally. Each chapter includes an introduction, pre-reading questions, an article, post-reading questions, and a summary of important takeaways. Students learn about potential barriers to expanding business in a new country, the positive and negative impacts of governmental policies on global business, the importance of researching cultural factors when interacting with international clients and investors, and the critical roles of strategic planning and risk consideration. Additional chapters address global entry strategies, corporate citizenship, and the positive and negative aspects of an international career.

Developed to showcase the myriad opportunities available to students in global management and to provide them with the foundational knowledge they require within the field, The International Management Reader is an exemplary resource for courses in global business.

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Über die Autorin bzw. den Autor

Jack Hopkins is a lecturer in the management department in the Harbert School of Business at Auburn University. He holds an M.B.A. in marketing from the University of Rhode Island and a bachelor's degree and master's degree in international relations from the University of Notre Dame. Mr. Hopkins' research interests include strategic management, entrepreneurship, and international business. He was a Fulbright scholar to Denmark in 2005 and on the Fulbright Specialist Program roster from 2013 - 2018. He is the author of The Forgotten P: A Real-Life Guide to Practical Marketing and 10 Essential Keys to Strategic Planning: A Practical Guide to Building Value in Business.

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Verlag
Cognella, Inc
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1793520054
ISBN 13 
9781793520050
Einband
Taschenbuch
Anzahl der Seiten
296
Herausgeber
Hopkins Jack
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande