Creative problem solving: A useful little strategy book by craig+bridget - Softcover

Mawdsley, Craig

 
9781789632354: Creative problem solving: A useful little strategy book by craig+bridget
Softcover
ISBN 10: 1789632358 ISBN 13: 9781789632354
Verlag: The Choir Press, 2021

Inhaltsangabe

Craig Mawdsley and Bridget Angear have been practising creative strategy in some of the world's leading advertising agencies for over 25 years. They now run their own consultancy, working directly with clients to solve problems with creativity. In this book they distil what they have learned from their years in the industry, creating 25 simple lessons anyone can apply.

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Über die Autorin bzw. den Autor

Craig Mawdsley and Bridget Angear are consulting strategists who have worked together for 15 years. They have been named London's #1 strategists six times (a unique achievement), as well as driving their strategy department to multiple Cannes Effectiveness Grand Prix, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards. Craig began with a Business degree from Bath University joining at Saatchi & Saatchi as a graduate before 16 years at AMV BBDO. Bridget studied Economics at Reading University before joining J Walter Thompson and then joining Craig at AMV.They now run the independent strategy consultancy, Craig + Bridget.

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Verlag
The Choir Press
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1789632358
ISBN 13 
9781789632354
Einband
Taschenbuch
Zeichner
Pick Wayne
Anzahl der Seiten
64
Herausgeber
Angear Bridget
Kontakt zum Hersteller
Nicht verfügbar
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Buchpark GmbH
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