Emotional Capital for the Triple Win: 50 innovative ways to lead the consumption revolution - Softcover

Über die Autorin bzw. den Autor

Elena V. Amber is a founder, doctoral researcher, and award-winning author. Bringing over 15 years of international business and startup experience, Amber holds multidisciplinary degrees in social management, biology, executive business administration, and psychology at Master's level. Her doctoral research blends behavioral psychology and economics with neuroscience, examining factors impacting sustainable consumption at the nexus with impulsive buying behavior.
Drawing on extensive business applications research for sustainability, she provides a fresh perspective on sustainable consumption via lenses of emotional capital and consumer transformation.

Von der hinteren Coverseite

A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity.

How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world.

Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.