**Business Book Awards 2025 Finalist** The way we measure success is ready for a redo. This is a handbook for a new kind of entrepreneur: the kind that wants to create not just a profitable business but a worthwhile life. With inspiration and insights from a wide range of business builders, Dr Bob Gomersall sets out a vision for a new kind of return on investment and shows you how to create this success for yourself, your way. Whether you're an established business leader or just feeling ready for a change, this is a blueprint for a better life and a better way of doing business. 'An inspirational guide for entrepreneurs to build businesses that allow us to flourish and thrive, rather than just survive' - Dame Linda Pollard Chair of Leeds Teaching Hospitals NHS Trust
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Dr Bob Gomersall, B.Sc., Ph.D., C.Phys., M.Inst.P., FRSA, was educated at the universities of Durham and Bristol and worked as a theoretical physicist at the Max Planck Institute, Stuttgart. He taught physics at Manchester Grammar School and Bradford Grammar School (where he was Head of Physics). He founded his first business (BTL - now known as Surpass Assessment) as a 'side hustle' in 1985, followed by Virtual College in 1995 and Advanced Digital Innovations in 2005. He was a long-standing board member of HF Holidays and is currently a national vice-president.
Bob has a particular interest in innovation. He is a 'Business Angel' and has invested in a range of start-up businesses. He is the author of many academic papers and the creator of the Complete Physics and Advanced Physics CD-ROMs, which were amongst the world's first multimedia educational titles.
He is married with four grown-up children, all graduate engineers.
https: //bobgomersall.com/
The way we measure success is ready for a redo.
This is a handbook for a new kind of entrepreneur: the kind that wants to create not just a profitable business but a worthwhile life. With inspiration and insights from a wide range of business builders, Dr Bob Gomersall sets out a vision for a new kind of return on investment and shows you how to create this success for yourself, your way.
Whether you’re an established business leader or just feeling ready for a change, this is a blueprint for a better life and a better way of doing business.
Dr Bob Gomersall was the author of one of the world’s first educational multimedia CD-ROMs. He has founded three successful technology businesses, has been a long-standing board member, and invests in start-up businesses.
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