Scientific progress - from creating better medicines tobuilding better bridges or designing improved technology networks - can lead tointriguing business opportunities, but business expertise is not always anatural companion to scientific excellence. Scientists require a nuancedunderstanding of the modern business environment to successfully navigate thecommercial world and maximise the economic potential of their ideas.
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Robert B. Mellor is an Associate Professor in the Department of Computer Science at Kingston University, UK. He is the author of numerous books, both on computer programming and innovation and entrepreneurship. His most recent titles include Knowledge Management and Information Systems Strategy for Growing Organizations (2011), Entrepreneurship for Everyone (2008) and Achieving Enterprise: Teaching Entrepreneurship and Innovation in Business and Academia (2006).
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