Verwandte Artikel zu Start-up Marketing Strategies in India

Start-up Marketing Strategies in India - Hardcover

 
9781787567566: Start-up Marketing Strategies in India
Hardcover
ISBN 10: 1787567567 ISBN 13: 9781787567566
Verlag: Emerald Publishing Limited, 2019

Inhaltsangabe

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.


Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).

Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.

The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

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Über die Autorinnen und Autoren

M. Anil Ramesh is the Director at Siva Sivani Institute of Management, India. He has 30 years of experience working for prestigious organisations in India and abroad, including HCL Technologies, Oman Solar Systems and Bahirdar University, Ethiopia. He is the author of Marketing Common Sense (2011) and co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017).

Priya Grover is an Associate Professor at the Symbiosis Centre for Management Studies, NOIDA, Constituent of Symbiosis International (Deemed University), India. With 15 years of experience working in marketing and consumer behaviour. She has published numerous papers in international journals, and is the co-author of Optimizing Millennial Consumer Engagement with Mood Analysis (2018).
Sabyasachi Dasgupta is an Assistant Professor of Marketing and Management at O. P. Jindal Global University. Alongside his corporate experience, handling brands such as Big Bazaar, Airtel and Tata Indicom, he is also the co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017) and Optimizing Millennial Consumer Engagement with Mood Analysis (2018).


M. Anil Ramesh is the Director at Siva Sivani Institute of Management, India. He has 30 years of experience working for prestigious organisations in India and abroad, including HCL Technologies, Oman Solar Systems and Bahirdar University, Ethiopia. He is the author of Marketing Common Sense (2011) and co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017).Â
Priya Grover is an Associate Professor at the Symbiosis Centre for Management Studies, NOIDA, Constituent of Symbiosis International (Deemed University), India. With 15 years of experience working in marketing and consumer behaviour. She has published numerous papers in international journals, and is the co-author of Optimizing Millennial Consumer Engagement with Mood Analysis (2018). Â
Sabyasachi Dasgupta is an Assistant Professor of Marketing and Management at O. P. Jindal Global University. Alongside his corporate experience, handling brands such as Big Bazaar, Airtel and Tata Indicom, he is also the co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017) and Optimizing Millennial Consumer Engagement with Mood Analysis (2018).

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Verlag
Emerald Publishing Limited
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1787567567
ISBN 13 
9781787567566
Einband
Gebundene Ausgabe
Anzahl der Seiten
240
Herausgeber
Ramesh M. Anil, Grover Priya, Dasgupta Sabyasachi
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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Osnabrück
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