Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets - Hardcover

Baaij, Marc

 
9781787561304: Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets
Hardcover
ISBN 10: 1787561305 ISBN 13: 9781787561304
Verlag: Emerald Publishing Limited, 2018

Inhaltsangabe

In an increasingly connected world experiencing acceleratinglevels of technological disruption, the strategic challenges for businessleaders are greater than ever before, and conventional approaches to strategyare unable to contend with today's VUCA (volatile, uncertain, complex andambiguous) business environment. A new approach to strategic decision-making isrequired to motivate and mobilize stakeholders to achieve the business’soverarching goals, such as making a profit and delivering on people- and planet-relatedobjectives.

Mappinga Winning Strategy introducesa new mapping method for creating and executing an effective business strategy.This method uses visual maps to engage colleagues throughout the organization,ensuring that every stakeholder’s voice is considered by avoiding a top-downapproach. It also enables business leaders to identify the strategic issuesthey face without distraction, so that a clear path is formed towards the beststrategic plan. By mapping out the most effective strategy, organizations cananticipate and manage roadblocks to strategic change and make winning andwell-executed operational choices.

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Über die Autorin bzw. den Autor

Marc Baaij, PhD is an associate professorof strategy at the Erasmus University in The Netherlands. He coaches managerson real-world strategy projects. Baaij has previously been a strategyconsultant and a research manager at The Boston Consulting Group. Marc hasauthored many articles for scientific and professional journals, as well asprofessional titles and textbooks on the strategy and problem-solving methodsused by top-tier consultants. He has also worked for IBM, and holds degrees ineconomics and strategy.

Patrick Reinmoeller, PhD is a professor ofstrategic management and the academic head of the 'Directors as StrategicLeaders' programme at the Cranfield School of Management. He was previously aprofessor at the Japan Advanced Institute of Science and Technology and ErasmusUniversity, where he retains a part-time position. Reinmoeller's research oninnovation, organizations and strategy has been published in several leadingjournals, including the Academy of Management Journal, the Asia-PacificManagement Journal, Organization Studies, and the MIT Sloan Management Review.He speaks and consults for companies worldwide.

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Verlag
Emerald Publishing Limited
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1787561305
ISBN 13 
9781787561304
Einband
Gebundene Ausgabe
Anzahl der Seiten
248
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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