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SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth (Series in International Business and Economics) - Hardcover

Nenonen, Suvi; Storbacka, Kaj

 
9781787437982: SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth (Series in International Business and Economics)
Hardcover
ISBN 10: 1787437981 ISBN 13: 9781787437982
Verlag: Emerald Publishing Limited, 2018

Inhaltsangabe

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

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Über die Autorin bzw. den Autor

Suvi Nenonen is Director and Associate Professor, and Kaj Storbacka Professor at the University of Auckland's Graduate School of Management. Both have made a career out of working on the boundary between academic and applied research within marketing and strategic management. They have extensive experience as strategy consultants to major European companies and a long background from designing and delivering executive education and Executive MBA programs in Europe, Asia and Australasia. In addition to their academic writings, they have written several award-winning managerial books.

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Verlag
Emerald Publishing Limited
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1787437981
ISBN 13 
9781787437982
Einband
Gebundene Ausgabe
Anzahl der Seiten
336
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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