Business Innovation: How Companies Achieve Success Through Extended Thinking - Softcover

Reuvid, Jonathan

 
9781787197923: Business Innovation: How Companies Achieve Success Through Extended Thinking

Inhaltsangabe

Innovation generally refers to changing processes or creating more effective processes, products and ideas. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can increase the likelihood of your business succeeding.

Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace. This book will give you the insight from industry professionals that have been there and sold the t-shirt. They will help define your objectives, create, market and monetise your IP.

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Über die Autorin bzw. den Autor

Jonathan Reuvid has originated and edited a series of similar practical investment guides to the UK, to a number of developing countries all the Central and Eastern European countries that became EU members in May 2004, to Morocco and, since 1994, an acclaimed series of guides to doing business with China. An Oxford MA, he was formerly an economist with the French national oil company, CFP, and later Director of European Operations for a US Fortune 500 manufacturing multinational before embarking on a second career on publishing. He has more than 35 published titles to his name.

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