Autonomous Driving: How the Driverless Revolution Will Change the World - Hardcover

Herrmann, a professor of marketing, Brenner, a professor of information management, and Stadler, the CEO of Audi, explore how driverless cars will change people's lives, the automotive and technology industry, environmental protection, the economy, legal and regulatory conditions, and other aspects of the world. They discuss facts about human driving, trends and disruptive technology related to mobility, the history and different levels of autonomous driving, economic aspects, and development phases; the technology of autonomous driving, including digitized and connected cars and cybersecurity and data privacy; the arena of autonomous driving, including areas of current use and the stakeholders and players involved; customers and their mobility behavior and expectations, as well as use cases, whether autonomous driving can fail, and product positioning; framework conditions for autonomous driving, including protection and liability, norms and standards, and ethics and morals; the impact on vehicle design, human-machine interaction, time, cost, and safety; the impact on companies and their business models, value chains, the sharing economy, and the insurance industry; the impact on society in the areas of work and welfare, competitiveness, emerging societies, and urban development; and the actions needed by the auto industry and government to manage the transition. -- Annotation (c)2018 * (protoview.com) *

This book looks at the latest advances in autonomous driving, demonstrating that a future once considered science fiction is now close at hand. Acceptance of driverless cars relies on more than just the technology that delivers it; in this book the authors consider the shift in attitudes required for social acceptance and a move towards considering cars one aspect of a wider mobility solution. In addition, a clear demand is arising from gridlocked megacities across the globe. Autonomous driving offers a solution for the high pollution levels and management of the transport infrastructure where current methods are proving insufficient in places of high population density. Having highlighted the need for driverless cars, the book concludes with an ambitious agenda to ensure the successful delivery of autonomous driving. Political requirements, including investment in a new infrastructure and a commitment to collaboration across borders factors in the ten-point plan for governments seeking to establish international leaders in the latest advances in mobility services. From ethical considerations in the programming of automated driving procedures to changes in attitudes towards car ownership and design, this title is a comprehensive look at the latest revolution in mobility.