Verwandte Artikel zu Bottom of the Pyramid Marketing: Making, Shaping and...

Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets (Marketing in Emerging Markets) - Hardcover

Buch 2 von 2: Marketing in Emerging Markets
 
9781787145566: Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets (Marketing in Emerging Markets)
Hardcover
ISBN 10: 1787145565 ISBN 13: 9781787145566
Verlag: Emerald Publishing Limited, 2018

Inhaltsangabe

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Ramendra Singh is Associate Professor in the Marketing Group at Indian Institute of Management (IIM) Calcutta, India. His research has been published in reputed international journals such as Journal of Business Research, Marketing Theory, Journal of Business Ethics, and Industrial Marketing Management. He has worked for several years in sales and marketing positions in organizations including, Indian Oil Corporation, Exxon Mobil, SRF Limited and ICICI Bank. He obtained his PhD from IIM Ahmedabad, India, and MBA from XLRI Jamshedpur, India.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Emerald Publishing Limited
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1787145565
ISBN 13 
9781787145566
Einband
Gebundene Ausgabe
Anzahl der Seiten
240
Herausgeber
Singh Ramendra
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland