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No Business is an Island: Making Sense of the Interactive Business World - Hardcover

 
9781787145504: No Business is an Island: Making Sense of the Interactive Business World

Inhaltsangabe

The base for this book is 40 years of research on business relationships between companies evidencing the interactive features of the contemporary business world that have important consequences for management, policy and research.

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Über die Autorin bzw. den Autor

Håkan Håkansson, BI Norwegian Business School, hakan.hakansson@bi.no
Emeritus professor and one of the founding members of IMP. Has published a number of books and articles about business relationships and networks. His current research interest is development issues including innovations in business networks.
Ivan Snehota, Università della Svizzera italiana, Lugano, ivan.snehota@usi.ch
Emeritus Professor of Marketing. Founder member of the IMP group. His current research interests focus on new business development in B2B, innovation in business networks and sales. He is co-author of several books and articles on business in networks and B2B marketing. Currently Editor in Chief of the IMP Journal (Emerald).

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