Inhaltsangabe
The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory.
This book provides empirical insights into the often hidden interactive aspects of the contemporary business world. It offers a novel perspective and theoretical and methodological tools for analysis of interactive aspects related to topics such as management, strategy, purchasing, marketing and accounting as well as issues related to economic and regional policies including public purchasing and the role of ownership.
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Über die Autorin bzw. den Autor
Håkan Håkansson, BI Norwegian Business School, hakan.hakansson@bi.no
Emeritus professor and one of the founding members of IMP. Has published a number of books and articles about business relationships and networks. His current research interest is development issues including innovations in business networks.
Ivan Snehota, Università della Svizzera italiana, Lugano, ivan.snehota@usi.ch
Emeritus Professor of Marketing. Founder member of the IMP group. His current research interests focus on new business development in B2B, innovation in business networks and sales. He is co-author of several books and articles on business in networks and B2B marketing. Currently Editor in Chief of the IMP Journal (Emerald).
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