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Innovation and Export: The Joint Challenge of the Small Company - Hardcover

Enjolras, Manon

 
9781786306203: Innovation and Export: The Joint Challenge of the Small Company
Hardcover
ISBN 10: 1786306204 ISBN 13: 9781786306203
Verlag: Wiley-ISTE, 2022

Inhaltsangabe

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

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Über die Autorin bzw. den Autor

Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.

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Verlag
Wiley-ISTE
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1786306204
ISBN 13 
9781786306203
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
192
Kontakt zum Hersteller
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